To drive smart business growth for entrepreneurs and companies through comprehensive solutions based on strategy, research, creativity, and innovation. We support our clients at every stage of their evolution, helping them transform ideas into viable, sustainable, and scalable business models.
To be recognized in the U.S. and Latin America as the go-to partner for strategic and digital business development—known for our ability to connect vision, data, and action into 360° solutions that deliver measurable results and real long-term value.
Strategic Vision: We think big, act with purpose, and align every action with growth.
Analytical Rigor: Every decision starts with information. We value data as the fuel for strategic thinking.
Applied Innovation: We don’t just follow trends—we turn them into functional, measurable solutions.
True Commitment: We show up for our clients. We’re with them every step of the way.
Coherence & Transparency: We deliver what we promise, and we build on solid foundations.
Multidisciplinary Collaboration: Collective talent drives us. We integrate diverse expertise to deliver superior results.
Business Goals 360 operates under a model of full-service partnership. Unlike traditional agencies, our framework is built on three core principles:
Mr. Bustos brings over 30 years of experience in business planning, feasibility studies, franchising, marketing, trade marketing, finance, KPIs, sales, and project management. Since founding Marketing and Trade Solutions in 1999 —now rebranded as BUSINESS GOALS 360 — he has supported businesses across the U.S. and Latin America. He has served as a board advisor or director for major companies like Toyota South Florida, IMEXHS, IGMC Medical Tech Group, and Acre Holdings. Earlier in his career, he held executive roles in marketing and commercial areas at top global firms such as Procter & Gamble (Wella), Kraft (Oscar Mayer), and Unilever (Hellmann’s, Lipton). He has also received numerous awards for his marketing achievements.
Nieve is a seasoned Project and Customer Service Manager with experience in sales and customer support at top companies like Macy’s, representing brands such as Michael Kors. She has also worked in project management for construction firms and has been with the company since 2009.
Peter is a skilled Project Developer and Sales Team Manager with over 25 years of experience. He played a key role in positioning automotive products in Latin America and represented the Las Vegas Auto Show. He also has strong expertise in IT tools and has been with the company since 2009.
Richard, an Electronics graduate with a specialization in Statistical Methods, has been with the company since 2014. He has extensive experience in market, competition, and statistical analysis, supporting strategic planning and business development in the U.S. and Latin America.
Dr. Nieve, a retired epidemiologist with over 50 years of experience as Chief Epidemiologist in Zulia, Venezuela, has been with the company since 2016, supporting client advisement in medical terminology, public health systems, and related processes with deep expertise and critical insights.
© Business Goals 360. All rights reserved.
