Franchise
Enterprises Franchise Models
The success of LA CORIANA been partly due to the flexibility of adapting the system to many applications.
The three concepts below have been designed to meet the consumers demand for fast economical meals.
Limited Service Restaurant
The LA CORIANA strategy is simple, target the ever increasing take out business by locating units in convenient and accessible locations and develop units to minimize the franchisee’s occupancy and staffing costs.
With the diversity of the three concepts can meet the needs of any development demands, the concepts are as follows:
- This concept is approximately 2,000 sq/ft plus with a seating capacity for over 150 patrons.
- LA CORIANA offers a themed restaurant with an outstanding array of menu items to meet the needs of a restaurant concept with limited table service.
- The added bonus of a LA CORIANA Restaurants franchise is its low investment cost.
- The following chart shows estimated costs:
- Fast Casual – Full
- 2000–3000 sq ft.
- Specifically designed for populated neighborhoods.
- Exclusive exposure location
- Investment Fee: $ 35,000.
- Projected Sales: Around $850,000 annual sales (70,000/month) (KPI)
- Projected Profit: 12% to 15 %
- 5.5 % Franchise Fee over gross sales
- 2 % Marketing Fee over Gross Sales
- Total Investment range: $255,000 to $ 450,000
- Minimum Cash Required: $ 150,000
- Net Worth required: TBD (K.P.I.)
Express
Restaurants
Limited Service Restaurant
- This concept is approximately 1,000 to 1,500 sq/ft specifically designed for inside malls stores, airports and similar areas . The greatest flexibility in design layout and is designed for smaller applications, such as areas with a small population base or within a food court in shopping malls. The cost to set up a take out unit is considerably less money for capital costs, due to the size.
- Reduce Services.
- 1000–2000 sq ft.
- Specifically designed for malls stores and similar areas.
- High exposure location with express services.
- Investment Fee: $ 25,000.
- Projected Sales: Around $550,000 annual sales ($50,000/month) (kpi)
- Projected Profit: 15% to 18 %
- 5.5 % Franchise Fee over gross sales
- 2 % Marketing Fee over Gross Sales
- Total Investment range: $150,000 to $ 250,000
- Minimum Cash Required: $ 80,000
- Net Worth required: TBD (K.P.I.)
Kiosk-Co
Branding
Limited Service Restaurant
- This concept is approximately 250 to 3000 sq/ft with no seating capacity and is designed for mini applications in internal areas such as Kiosks in malls, Universities, Colleges, etc.
- Reduced Kiosk.
- 400-600 sq ft.
- Specifically designed for Malls, Colleges, Gym, schools, and other reduced spaces.
- Medium exposure location with reduced and menu and none seating.
- Investment Fee: $ 15,000
- Projected Sales: Around $120,000 annual sales ($10,000/month) (KPI)
- Projected Profit: 13% to 18 %
- 5.5 % Franchise Fee over gross sales
- 2 % Marketing Fee over Gross Sales
- Total Investment range: $25,000 to $ 45,000
- Minimum Cash Required: $ 15,000
- Net Worth required: TBD (K.P.I.)
New Franchise Business
Opportunities
Master Franchises
- LA CORIANA partners with a local Master Franchiser in each country or region to develop the brand in that market.
- Working and supporting the Master Franchiser in establishing their own Restaurants and recruiting franchise investors.
- Master Franchises will be available in the U.S. and international markets, providing the developer with exclusive rights in a region.
- Master Franchises must accomplish minimal requirements and goals to continue developing their markets.
Master Franchise Country
Investment Fee: $ 200,000.
Master Franchise Sate
Investment Fee: $ 400,000.
Master Franchise Country
Investment Fee: $ 400,000.
Single Units Franchises
- The franchisee pays a one-time franchise fee and opens a single Restaurant.
- Options on additional locations within the market and region.
- Single markets is pre-selected La Coriana – Incla Hospitality Group.
- Single Franchises can not open a new Restaurant where a Master Franchise has a locked region.
- Investment Fee: depends of the unit.
Franchise Open Markets
by Master Franchises
South Florida
- Miami: Open
- Broward County: open
- Monroe County: open
- Florida Openings: open
- Palm Beach County: open
- Orange County: open
- St Lucie County: open
- Hillsborough County (Tampa): open
US Openings
- Texas: open
- California: open
- New York: open
- Georgia (Atlanta): open
- Illinois (Chicago): open
- New Mexico: open
Franchise Open Markets
by Master Franchises
Our franchise development policy
- We see franchising as a joint and uniform business where Franchisor is responsible for the development and maintenance of a trademark, business model and training, while Franchisee is responsible for the compliance with the set processes and procedures investments into restaurant and organization of business activities.
- Both owned and franchised restaurants adhere to the same principles of business organization, marketing and pricing policies, and ensure equally high levels of quality in the services provided.
Do you have what it takes to become a
LA CORIANA franchisee?
- A desire to be your own boss with a passionate, self-motivating, hands on approach and a focus on customer service.
- An understanding and ability to follow proven systems – if you want to ‘reinvent the wheel’ then LA CORIANA franchising is not for you!
- A true desire to grow the brand through exceptional business habits, good old fashioned hands on hard work and a realization that every customer provides us with the opportunity to market ourselves and increase the brand exposure.
- Equity in property/cash providing you with the financial ability and backing to comfortably be able to fund your dream.
- A healthy and passionate belief in our brand and culture and the inner energy to help grow and strengthen it.
- The ability and skills to work directly with customers, suppliers and staff in a management roll.
- The family support structure to back your venture.
- Good health enabling you to commit to the required hours and effort needed to run your own business.
- Being a LA CORIANA franchisee requires a lot of long hard hours. You will need to be passionate for providing Quality, Service and Value with awesome hospitality and friendliness with assistance in training and marketing.
- Solid financial backing with aggregate net worth (personal or ownership team) of $250,000 including $100,000 liquid per restaurant to be developed.
- All net worth is calculated excluding owner-occupied residential real estate and associated mortgages.
- Successful business experience in the desired market
Net worth
and others
The keys to success
The keys to successfully developing multi or single unit restaurants are:
- Financial Stability
- Proven Track Record
- The Vision to see The Potential of Developing an Area Territory
- Complete Support from LA CORIANA
- Full Compliance to using LA CORIANA brand.
Basis steeps towards
a successful opening
8
Application and
non-disclosure
1
Preliminary interview
and q&a
2
3
Franchise disclosure
document (fdd) review
and sign
4
Evaluation of
location(s)
Letter of
intent
5
Design, construction &
build-out
6
7
Candidate training
/on-site staff training
8
Grand
opening
The company provides
The franchisee experience during pre-launch and store opening is designed for success. Our Franchise Support system provides the structure, expert guidance, and a “part of the family” style that has been honed and proven over the years.
- In-depth training at our main LA CORIANA Restaurant
- Assistance in site selection
- Floor plan and store design
- Complete equipment program
- Opening support and assistance
- Complete Food Service program
- Ordering and purchasing guidance
- On-site and telephone support
- Management updates
- Menu/Product/Ingredient updates
- Advertising and marketing materials
- Complete marketing handbook
- Proprietary P.O.S. System
Expert guidance
Training
Training in the LA CORIANA Restaurants system provides you and your management team with knowledge and insight on how to operate a successful LA CORIANA Restaurants’ franchise.
Our team has vast experience in all facets of running a successful operation, and we will share all that and more during the comprehensive training of up to six weeks at our corporate locations in Miramar, Florida where your core team gets immersed into our operations and passes their citizenship test for being members of the LA CORIANA Restaurants’ Nation.
Our Start-Up and On-Going Training will cover all aspects of running a LA CORIANA Restaurants, including:
- Guidance in securing a license.
- Pre-opening assistance.
- Operational & management tools.
- Marketing, promotions, and public relations.
- Preparation of all LA CORIANA Restaurants menu items.
- Quality and food portion control.
- Complete equipment lists & specifications.
- Pre-approved suppliers.
- Certified Training Program.
- Tips on effective hiring of personnel and management.
- Coverage and food inventory management.
- Assistance using our integrated online sales, inventory, and accounting software.
- Cleanliness, organization, and sanitation standards.
- Execution of opening and closing management function.
Experience and profile requirements:
- Franchisees must appoint an Operator (see Franchise Disclosure Document for more information) who will, ideally have five years or more multi-unit casual lunch/dining experience
- Each restaurant must have a full-time, qualified, experienced General Manager
- Assistant Managers should have at least two years casual lunch/ dining restaurant experience
- Passion, enthusiasm and a “can-do” spirit proven by your customer-centric background
LA CORIANA Restaurants marketing strategy is anchored by its trademarked name and logo marks.
Logo materials including menus, cups, bags, and interior and exterior signage are employed to present the concept and brand consistently from store to store.
Web, TV, and Media Materials The LA CORIANA Restaurants signature color menu – which is handed out by the hundreds to offices, medical centers, professional buildings, and retail stores – kicks off the LA CORIANA Restaurants pre-opening marketing plan.
Grand opening promotions and giveaways, are the main tools used to fuel each grand opening launch.
The Franchisee website at www.lacoriana.com makes ordering in-store displays, banners, and other ad materials extremely easy!
Cable television radio spots are also available online for franchisee media placement, Social Media, Email Blast, etc.
Coca-Cola and other providers contribute to the LA CORIANA Restaurants Neighborhood Marketing Fund to support joint promotional and co-branding advertising materials.
Logo and marketing tools
The franchisee experience during pre-launch and store opening is designed for success. Our Franchise Support system provides the structure, expert guidance, and a “part of the family” style that has been honed and proven over the years.
Food and Ingredients
Supply Soport
As our customer you have the guarantee of receiving the best ingredients for the production of
the products that the franchise offers at its points of sale.
Your business will receive Arepas prepared with fresh and authentic pounded corn.
Authentic Original Ground Corn Arepas
You also have the richest and sweetest handmade cachapas and with tender and fresh pounded corn.
Authentic Original Ground Corn Cachacas
Original Patacon
Made with selected bananas, the Patacones are of the highest quality and are at your complete disposal.
The richest assortment of dressings and sauces, made with original recipes are also at your disposal.
Original Recipes
Dressings and Sauces
High quality cheeses, elaborated with the ancestral recipes that retain their delicious flavor.
Authentic Original
Handmade Cheese
Copyright LA CORIANA 2016 - All rights reserved
Here you can enjoy Venezuelan delicacies, with the taste of "homemade" and the best service. All food is prepared by ourselves without preservatives or additives to give a more genuine and not artificial flavor.